How do cloud-native and serverless support digital transformation?

Digital transformation is a race.

A race for businesses to keep up with consumers’ accelerating and increasingly varied digital adoption. Consumers and employees alike benefit from – and now expect – experiences that predict their preferences and react to them instantly. Today, technology and software is no longer a cost center but an innovation center that drives business.

Consider just three compelling data points about how digital transformation helps organizations deliver a better customer service, out of 40 aggregated by Forbes:

• 75% of consumers are more likely to make a purchase from a company that knows their name and purchase history and recommends products based on their preferences. *Accenture
• 44% of companies have already moved to a digital-first approach for customer experience. *IDG
• 56% of CEOs said digital improvements have led to revenue growth. *Gartner

Cloud native technologies like platform as a service (PaaS), microservices, containers, declarative APIs, and serverless, along with the DevOps methodology, make keeping up with customers possible.

These technologies empower organizations to quickly build and run scalable and secure applications in modern, dynamic environments such as public, private, and hybrid clouds. They enable loosely coupled systems that are resilient, manageable, and observable. Combined with robust automation, they allow engineers to make high-impact changes to your applications and infrastructure frequently and predictably. Together, these cloud native capabilities accelerate time to market with features and products that can scale and operate with minimal overhead.